Thematic
Demographically driven thesis with a known demand curve.
Creating the fabric
of community
Real estate investment firm specializing in rental housing for the 55+ resident
InquiriesBuilt for purpose
A purl is one of knitting’s two foundational stitches. Small on its own. Repeated with care, it becomes fabric that is strong, textured, and built to last.
That’s how we think about investing: every resident, relationship, operating decision is a single stitch. Our value is weaving together individual stitches to create vibrant communities with durability and growth.
*Figures reflect the experience of Purl Capital LLC principals, including at prior organizations
50+
Years of combined operating
and investment experience*
$22B+
Capital deployed and managed*
One thesis. High standards.
Every asset.
We invest in senior apartments and active adult rental communities, built for the 55+ resident. Our target resident seeks an active lifestyle, meaningful sense of community and the freedom renting allows.
This asset class benefits from unparalleled demographic tailwinds with materially lower operating costs than traditional senior housing. Its fragmented ownership and operational complexity create compelling opportunities for Purl to bring institutional experience and expertise to a growing segment in rental housing. We target high demand locations and assets with an attractive entry point to deliver superior risk adjusted returns.
Disciplined
Institutionally trained founders who execute and operate with high standards.
Scalable
An AI-native data platform enhancing investment and operational functions.
Proprietary data as a
competitive advantage
Purl’s proprietary tech platform combines market data, deal documents and property-level information, supporting every stage of the investment process from sourcing through investor reporting.
Experienced and entrepreneurial
Purl’s founders have led every stage of an investment cycle: acquisitions, asset and property management, portfolio management, capital markets, and technology implementation.
Jami Schulman
Co-Founder + CEO
Over 30 years, Jami has built and scaled housing companies, taking three diverse single-family rental platforms through sales to public companies: Sparrow (backed by Nuveen/TIAA), Havenbrook (PIMCO) and Beazer Pre-Owned Rental Homes (KKR). She has deployed more than $2 billion in capital over her career and built multiple asset management, property management and technology platforms. Jami began her career as a land use and water lawyer and held corporate legal roles at Del Webb and PulteGroup, where she worked on active adult community development.
Cameron Jones
Co-Founder + CIO
Cameron has 21 years in institutional real estate investment and has stewarded more than $20 billion in equity, acquiring and managing $6 billion across 18,000 housing units. Cameron’s prior role was lead portfolio manager for Nuveen’s $3 billion housing fund, acting as fiduciary for over 20 investors, running strategy and investment decisions fund-wide. Cameron also led market-rate housing equity production at Aegon Real Assets, closing $2 billion in acquisitions, joint ventures and recapitalizations.
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